Resources Library by ANA

Taking games seriously

The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Company: Deka Marketing Research

May 19, 2016

Skiing uphill

If you want to know where to go, then skii uphill. That way you are not following everyone else. This paper was born out of the belief that flavours could be considered differently in product development. As such, it is tasked with exploring...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Author: Sanja Burns

March 20, 2011

Research World (November-December 2010)

In this issue we look at the role of innovation in market research and new ways to explain the consumer story.

Catalogue: Research World 2010

Author: ESOMAR B.V.

December 15, 2010

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert

Companies: InSites Consulting, Unilever

November 18, 2010

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe

Companies: InSites Consulting, Danone

September 15, 2010

Welcome to the house of research

Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don't know or don't even want to think about it? In the Weihenstephan Research...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Thomas Methner

Company: ISM GLOBAL DYNAMICS GmbH

September 15, 2010

Health 2.0

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert

Companies: InSites Consulting, UCB

March 3, 2010

Even better than the real thing

The definition of 'brand authenticity' is dominated by components such as: origin, history and heritage of a brand. Levi Strauss & Co., the inventor of denim jeans, was interested in updating their view on authenticity in the current postmodern...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Dirk van Kemseke, Tom De Ruyck

Companies: InSites Consulting, Levi Strauss & Co.

November 19, 2009

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe

Company: InSites Consulting

October 29, 2009